About the Brand
De Maria is an ethical accessories line celebrating the power of design collaboration beyond borders. Established and run by two Mexican women, Mercedes de Maria Genoveva Pedrero Setzer and Daniela Novelo Iñiguez, the brand works with artisan workshops in Mexico to co-create unique pieces using local materials.
We believe in ethical manufacturing, fair wages, long lasting designs, creative collaboration, and celebrating traditional design techniques.
Daniela and Genoveva met when they were 7 years old, both having recently moved to the United States, when they realized that our families had a common root in Chiapas. They were a source of support for each other in a new environment while learning English. Life took them down separate paths until they met again in New York almost 20 years later. They both worked in different sectors of the fashion industry in New York until they realized that their creative visions and morals aligned, which led them to collaborate on de María and launch the brand in September 2021.
Meet the Team
Daniela Novelo Iñiguez is Head of Marketing at de María, overseeing strategic growth planning and digital marketing strategies. When she’s not working on de María, she runs @its_dni and is constantly collaborating with lifestyle partners on content creation. She enjoys traveling, enjoying a good meal surrounded by friends and family and is currently planning her wedding.
Genoveva Pedrero Setzer is the Head of Design at de María. With 8+ years experience in the fashion industry, Genoveva has worked in production, wholesale, e-commerce, press, visual merchandising, and product/editorial styling. She enjoys vintage shopping, listening to 80s music from Mexico, learning about traditional design techniques and most of all, collaborating with artisan workshops to co-design unique pieces. She is currently based in Brooklyn, NY and travels to Mexico constantly to visit her family and visit the artisan workshops we are working with.